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SKYLINE - Amenities-Based Pricing

Build Your Pricing Strategy on Tangible Value

To distinguish your apartment units from your competitors, you need to create value for prospective tenants. Traditional marketing strategies typically focus on price and giveaways. In today's fiercely competitive market, that's just not enough. Now, innovative leasing agents are closing more deals by using an "amenity value package" as their main sales strategy.

The foundation for building your "amenity value package" is to demonstrate value by highlighting the amenities you offer - not burying them in your pricing strategy. The value you place on your amenities should be based on what it will produce in the marketplace - not on what it will cost. To determine the value, you need to identify market trends, know your target market and then select the three or four amenities that will resonate favorably with your market.

The SKYLINE Residential Amenities-Based Pricing Module can help you maximize the profitability of your sites by generating "amenities based pricing" for your units. It's simple. Just select whatever amenity you feel is important to your market, assign a value to it and SKYLINE will automatically add this to the existing base rent for each unit. You can run several model scenarios and analyze various results. Once you are satisfied, SKYLINE will update the pricing with a click of a button….how easy is that?

Amenities screenshot

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