CRM and Sales Force Automation

Achieving Improved Sales Productivity

Capturing customer and prospect information and communications is the essential first step at maximizing the value of your relationships. Yet for many companies, this valuable information is dispersed among multiple systems - transactional systems, e-mail servers and individual PCs.

In this situation, even composing a profile of a single customer becomes impossible, much less aggregating data for analysis and marketing. The result is lost revenue and, in worst case, alienated customers:

Salespeople waste valuable time tracking down important customer information they don't have readily available.
Departing salespeople take critical customer knowledge with them; new salespeople are unable to find adequate histories on their customers.
Customers have to repeat the same information they've already provided other employees.
Customer service representatives cannot distinguish between valuable and infrequent customers, and salespeople don't know which of their customers have been calling support centers.
Critical errors are made when customer information is changed in one system but not others.
Your company has to honor claims made by the customer because you can't track down email and letter documentation.

Anton System has extensive experience helping companies solve CRM and Sales Force Automation problems and meet related requirements. We do more than implement technology; we analyze your customer processes, sales cycles and service requirements, then design a solution that optimizes sales performance, marketing and customer service functions.

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